CBC, It’s Time to Bring the Gold Home (in Viewing Figures)

Canada’s athletes consistently deliver awe-inspiring performances on the Olympic stage, from Sidney Crosby’s golden goal in Vancouver 2010 to the record-breaking feats in Tokyo 2020. These moments of national pride deserve equally exceptional coverage. As a long-time viewer of CBC’s Olympic broadcasts, I’ve seen how the network can capture the nation’s attention, but there’s room to elevate the experience even further. By focusing on key areas like primetime coverage, technology integration, and expanding programming, CBC can truly bring the Olympic spirit into Canadian homes. Making Primetime Coverage Shine Primetime is the golden hour for CBC to engage viewers, yet it … Continue reading CBC, It’s Time to Bring the Gold Home (in Viewing Figures)