Category: Broadcasting

Broadcasting, HockeyLeave a comment

CBC to Exit Hockey Night in Canada; Launches New International Amateur Sports Strategy

Sam Greenwood

The CBC is ending its 70-year run as the broadcaster of Hockey Night in Canada following the conclusion of its sublicense agreement with Rogers Communications. The move triggers a total overhaul of the public broadcaster’s sports strategy, pivoting from the NHL to a new amateur sports block, “CBC Sports Presents,” as the corporation grapples with a dire financial outlook and a shifting global media market. Continue reading CBC to Exit Hockey Night in Canada; Launches New International Amateur Sports Strategy

BroadcastingLeave a comment

CBC, It’s Time to Bring the Gold Home (in Viewing Figures)

Sam Greenwood

Canada’s athletes consistently deliver awe-inspiring performances on the Olympic stage, from Sidney Crosby’s golden goal in Vancouver 2010 to the record-breaking feats in Tokyo 2020. These moments of national pride deserve equally exceptional coverage. As a long-time viewer of CBC’s Olympic broadcasts, I’ve seen how the network can capture the nation’s attention, but there’s room to elevate the experience even further. By focusing on key areas like primetime coverage, technology integration, and expanding programming, CBC can truly bring the Olympic spirit into Canadian homes. Making Primetime Coverage Shine Primetime is the golden hour for CBC to engage viewers, yet it … Continue reading CBC, It’s Time to Bring the Gold Home (in Viewing Figures)