The NHL is reportedly considering significant changes for the 2026-27 season, including an 84-game regular season, a shortened preseason, adjustments to the scheduling formula, and the potential removal of the All-Star Game. While these ideas are still in the discussion phase, they carry major implications for the league’s business strategy and fan engagement. Some proposals, like expanding the season, offer clear revenue opportunities, while others, such as altering the schedule to limit inter-conference matchups, risk alienating fans and undermining the league’s broader goals.
Expanding to an 84-Game Season
Expanding the season to 84 games is a logical move from a business perspective. More games mean more revenue from ticket sales, sponsorships, and broadcasting rights. A shortened preseason could help balance the increased workload for players while giving fans meaningful games earlier in the calendar. Starting the season earlier would also allow the NHL to avoid competing directly with the NFL and NBA for attention in the fall. Additionally, an expanded schedule could allow for more rivalry games, which are proven to drive higher attendance and viewership. However, the league must ensure that the quality of play remains high and that players are not overburdened.
The Importance of Every Team Playing Each Other
One of the more controversial ideas is the possibility of changing the scheduling formula so that teams no longer play at least one game in every NHL arena each season. This would be a mistake. Fans in smaller or non-traditional hockey markets, like Arizona or Florida, often only get one chance to see superstars like Connor McDavid or Sidney Crosby in person. Removing this opportunity could alienate fans in these markets and hurt the league’s efforts to grow the game. From a business perspective, ensuring that every team plays in every arena each season is critical for maintaining strong relationships with local sponsors and season-ticket holders, who expect a diverse slate of opponents.
The All-Star Game: A Tradition Worth Preserving
The potential removal of the All-Star Game is another divisive topic. While the event has its critics, it remains an important part of the NHL’s brand, providing a platform to showcase the league’s top talent and attract sponsors. A better solution would be to keep the All-Star Game but only hold it during seasons without the Winter Olympics or World Cup of Hockey (WCoH). This compromise would preserve the tradition while avoiding oversaturation during years when international tournaments dominate the hockey calendar.
Ultimately, the NHL must strike a balance between tradition and innovation. Expanding the season and focusing on rivalries could help grow the league’s fanbase and revenue, but ensuring that every team plays in every arena and preserving the All-Star Game in a limited capacity are essential to maintaining fan engagement and the league’s unique appeal. By carefully considering these changes, the NHL can position itself for long-term success while staying true to its roots.